ABOUT TRU FUNDING

YOUR PARTNER IN FACTORING
AND SMART FREIGHT

Digital freight network illustration with highways, trucks, and connected smart freight nodes

HELPING YOU MAINTAIN SMOOTH CASH FLOW SINCE 2019

TRU Funding was built to solve one of the most prominent challenges carriers face every day: getting paid on time without delays, confusion, or hidden strings.

We are a modern freight factoring company created by people with decades of hands-on experience in both transportation and factoring. Having firsthand knowledge of the financial pressures freight carriers face, we designed TRU Funding to be fast, transparent, and truly carrier-first.

A fleet of trucks lined up in a yard with a suited professional standing in front

THINGS WE ARE KNOWN FOR

TRANSPARENCY

We believe trust starts with clarity. Our pricing, processes, and terms are straightforward - no hidden fees, no surprises. You always know where your money is and how each transaction works.

EFFICIENCY

From invoice submission to payment, every step is designed to save you time and reduce friction. Our streamlined systems and experienced team ensure smooth operations so you can focus on running your business.

QUICKNESS

Cashflow can't wait, and neither do we. With fast invoice processing and instant access to funds, TRU Funding helps you get paid when you need it, keeping your trucks moving without delays.

STRIVING FOR INNOVATION

A business professional standing between rows of trucks in a freight yard

We see factoring as just the foundation, not the finish line. While fast, reliable funding keeps operations running, real growth comes from smarter decisions on the road.

That’s why TRU Funding is evolving beyond traditional factoring. With our new Rate Insights feature, carriers gain data-driven, AI-powered visibility into freight market trends, profitable lanes, and rate expectations per trip. Instead of only getting paid faster, carriers can now earn more per mile by choosing loads with confidence.

Our focus is clear: combine strong cash flow with actionable market intelligence to boost all areas of your operations.

CLIENTS’ VOICE

Fast, reliable factoring service.
Highly recommended!